Hey there, I’m Eric. I’m a startup founder, community builder,
and SEO consultant. I love building communities, covering startup stories,
and helping founders build, grow, and scale their businesses.
I’m also a professional tennis player and a weekend chess player!🎾 ♜
Startup Speaker at
– Harvard University April 29, 2022
– Humber College April 7, 2021
– Startup Judge Cohort Pitch Sheridan College and UTM, August 25, 2020
– And more at Ryerson, University of Toronto, and Communitech
FoundersBeta started as a small community for founders and has grown to become one of the largest online communities for founders, innovators, and talent.
This past weekend, I had the chance to watch a movie for entrepreneurs called Dumpling Queen. I wrote about this specifically on The Founders Press. Betting on yourself is the starting point. But what happens after you put your product out there? That’s where the real test begins—listening to paying customers. Prioritize Feedback from Paying Customers In Dumpling Queen, we...
The “Build in Canada” conference — meant to showcase innovation, growth, and the promise of a thriving entrepreneurial ecosystem — is costing CA$1,124.33 for a general admission ticket. That’s not support. That’s gatekeeping. This is exactly the kind of systemic barrier that pushes talented, scrappy entrepreneurs — the ones we claim to champion — to the margins. If attending a...
When I started my first startup, it was an incredibly isolating experience. Coming out of school and working full-time for a while, and then suddenly shifting to building something with no guarantee it’ll succeed—it’s a lot. The reality is, your friends and family won’t get it. You have to be a little delusional to start something new! “Do you have...
When it comes to press release distribution, there's often little engagement or meaningful reach. Most announcements get lost in a sea of pitches, buried under noise, or ignored entirely. The current press release ecosystem is broken—it's expensive, outdated, and rarely delivers results that matter. That’s why today, I’m excited to announce the launch of FoundersSigma — a new press release...
You have an idea for an app or a product? You can instantly make it now with AI. With the rise of AI coding platforms like Replit, users are spinning up MVPs in just a few hours. There's an insane number of products hitting the market. This whole movement is called Vibe Coding. According to Perplexity: "Vibe coding is an...
If you attend any tech event in Toronto, you’ll notice something striking: not a single bootstrapping founder on stage as a speaker. It highlights just how underrepresented bootstrapping founders are in the ecosystem — despite the fact that we have so many incredible entrepreneurs, not just in software but also in service-based businesses. This gap also reflects a bigger issue:...
@JanessaNWhite
“The community you surround yourself with as you build your business is so important! I highly recommend @FoundersBeta”
@oluadedej
“If you are looking for awareness generation marketing then @FoundersBeta has helped us at Prelo in ways I can’t even begin to explain…”
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